tl;dr:

  • Finance sector hiring surge: Over half of UK hiring managers plan to expand their permanent workforce in 2025.
  • Talent acquisition is a top priority: 67% of UK accountancy firms rank talent acquisition and retention as their biggest challenge.
  • Key challenges: Skills shortages, rising salary expectations, automation, data analytics, and regulatory compliance.
  • Employer brand is crucial: A strong employer brand, compelling EVP, and effective social media presence are essential.
  • Retention strategies: Recognition and rewards, professional development, flexible work arrangements, diversity and inclusion initiatives, and employee well-being programmes.
  • Focus on in-demand skills: Data analysis, tech savviness, and regulatory knowledge are highly valued.
  • Invest in your finance team: Attracting and retaining top talent requires a strategic, multifaceted approach.

 

introduction.

The finance and accounting sector in the UK is gearing up for a significant hiring surge in 2025, with over half of hiring managers planning to expand their permanent workforce. However, this optimism is tempered by concerns over skills shortages and rising salary expectations, making talent attraction and retention more critical than ever.

Even more so, when it comes to UK accountancy firms, their biggest challenge isn’t macroeconomic uncertainty or regulatory compliance—it’s people. A striking 67% of firms rank talent acquisition and retention as their top priority, highlighting the intense battle for talent in the F&A sector as we move into 2025.

These are only some of the numerous pieces of evidence that suggest that the F&A sector is a dynamic and competitive landscape, where the demand for top talent continues to grow. Attracting and retaining skilled finance professionals is crucial for any organisation's success, but it presents a unique set of challenges. This guide helps you explore the key strategies and best practices to help you navigate the complexities of talent management in the F&A industry and build a high-performing finance team.

People in conversation
People in conversation

understanding the challenges in today's finance workforce.

Before diving into solutions, it's essential to understand the specific challenges facing the finance workforce today. These challenges are shaping how organisations approach talent acquisition and retention, demanding innovative strategies to stay ahead.

the impact of automation.

Automation and artificial intelligence are transforming the finance industry, streamlining processes and changing the required skill sets. Think about robotic process automation (RPA) taking over repetitive tasks like data entry, or machine learning algorithms being used for fraud detection and risk assessment. While these technologies increase efficiency, they also create a challenge for finance professionals who need to adapt and acquire new skills to remain relevant. 

As finance leaders, you must invest in upskilling and reskilling initiatives to ensure your teams are equipped to handle this evolving landscape. This could involve providing training on new software platforms, encouraging the development of data analysis skills, or supporting employees in pursuing relevant certifications.

the rise of data analytics.

Data analytics is another major force reshaping the finance function. Finance professionals are increasingly expected to possess strong data analysis skills to extract meaningful insights from financial data and contribute to strategic decision-making. 

Imagine your team using data to identify cost-saving opportunities, predict future financial performance, or develop more effective investment strategies. To thrive in this data-driven environment, you need to identify and recruit individuals with these skills or provide training opportunities to develop data literacy within your existing teams.

the growing importance of regulatory compliance.

The regulatory environment for finance is becoming increasingly complex, requiring professionals to stay abreast of the latest changes and ensure compliance. From GDPR to ESG reporting, the landscape is constantly evolving, and the onus is on finance teams to stay informed. 

This places a premium on individuals who possess a strong understanding of financial regulations and a commitment to ethical practices. As an employer, you need to emphasise your commitment to compliance and provide ongoing training to support your finance teams in navigating this evolving landscape.

building a powerful employer brand.

In the highly competitive job market of the UK's finance, accounting, and payroll industries, attracting and keeping skilled employees is crucial for businesses. A highly effective strategy for accomplishing this is to develop a robust employer brand. Your employer brand is your reputation as an employer, and it's what sets you apart from other organisations.

crafting a compelling employer value proposition.

Your employer value proposition (EVP) is the unique set of benefits and rewards that you offer to employees. It's what makes your organisation an attractive place to work. To attract top finance talent, your EVP should be tailored to their specific needs and aspirations. This may include highlighting opportunities for professional development, career progression, work-life balance, and a commitment to diversity and inclusion.

leveraging social media effectively.

Social media is a powerful tool for building your employer brand and reaching potential candidates. Use social media platforms to showcase your company culture, highlight employee testimonials, and share updates on industry trends. Engage with finance professionals online and participate in relevant conversations to raise awareness of your organisation as an employer of choice.

showcasing your company culture.

Company culture plays a significant role in attracting and retaining top talent. Create a culture that values innovation, collaboration, and continuous learning. Highlight your commitment to employee well-being and create a positive and supportive work environment. Share employee stories and testimonials to showcase your culture and attract like-minded individuals to your organisation.

People working on their keyboards
People working on their keyboards

implementing effective recognition and rewards systems.

Recognising and rewarding employees for their contributions is crucial for retention. Finance professionals want to feel valued and appreciated for their work, and a well-designed recognition and rewards system can motivate them to stay with your organisation.

financial incentives.

Financial incentives, such as bonuses and profit-sharing plans, are a common way to reward employees for their performance. These incentives can be tied to individual or team goals, providing a clear link between performance and reward. 

Regular salary reviews and performance-based increases are also essential to ensure that employees feel their contributions are recognised financially.

non-monetary rewards.

Non-monetary rewards can be just as effective as financial incentives in motivating and retaining employees. These rewards can include public recognition, opportunities for professional development, increased responsibility, and flexible work arrangements. 

Tailor non-monetary rewards to individual preferences and career goals to maximise their impact.

professional development opportunities.

If you are a finance leader, investing in the professional development of your finance team demonstrates your commitment to their growth and career progression. Provide opportunities for employees to attend conferences, pursue certifications, and participate in training programmes. Mentoring programmes and internal mobility initiatives can also contribute to employee development and retention.

creating a positive and engaging work environment.

A positive work environment is essential for attracting and retaining top talent in finance. Finance professionals want to work in an environment where they feel valued, respected, and supported.

flexible work arrangements.

Offering flexible work arrangements, such as remote work options or flexible hours, can be a significant benefit for employees, particularly those seeking a better work-life balance. Flexible work arrangements can improve employee morale, reduce stress, and increase productivity.

diversity and inclusion initiatives.

Creating a diverse and inclusive workplace is essential for attracting and retaining top talent from all backgrounds. Implement diversity and inclusion initiatives to ensure that all employees feel welcome and respected. This can include unconscious bias training, diversity recruitment strategies, and employee resource groups.

employee well-being programmes.

Employee well-being programmes can support the physical and mental health of your finance team, leading to increased engagement and retention. These programmes can include health insurance, wellness initiatives, and employee assistance programmes. By prioritising employee well-being, you create a positive and supportive work environment where employees feel valued.

People in a meeting
People in a meeting

conclusion: investing in your finance talent.

Attracting and retaining top talent in finance requires a strategic and multifaceted approach. By focusing on the key areas of competitive compensation and benefits, recognition and rewards, continuous professional development, and a positive work environment, organisations can position themselves as employers of choice in the F&A sector. Investing in your finance talent is an investment in the future success of your organisation.

FAQs.

Q: what are the biggest challenges in attracting and retaining top talent in finance?

A: The biggest challenges are the competitive market for talent, the need for specialised skills, and the importance of offering competitive compensation and benefits packages.

Q: how can organisations attract top talent in finance?

A: Organisations can attract top talent by offering competitive compensation and benefits, providing opportunities for professional development, and building a positive work environment.

Q: how can organisations retain top talent in finance?

A: Organisations can retain top talent by providing recognition and rewards, supporting continuous professional development, and creating a positive work environment.

Q: what are some of the key trends in talent management in finance?

A: Some of the key trends include the increasing use of technology, the importance of data analysis, and the need for a more strategic approach to talent management.