digital marketing jobs in the spotlight.

<p>The <a href="https://www.randstad.co.uk/jobs/s-marketing-pr/ss-digital-marketing/&qu…; target="_blank">digital marketing jobs</a> field is currently experiencing growth and those who are interested in getting involved in it, whether by bringing existing IT qualifications and experiences from another role or by starting anew, have never had a better opportunity to do so. We will take a look at four of the leading positions within digital marketing that are hiring en masse at the minute. If you're not sure digital is your speciality, take a look at some <a href="https://www.randstad.co.uk/job-seeker/career-hub/archives/five-trending…; target="_blank">other trending marketing jobs</a>.<br><br>Paid search analyst<br>
Paid search analysts are involved in the marketing strategies for pay-per-click (PPC) campaigns. These are the most fundamental web marketing strategies that many companies tend to use in order to drive traffic to their websites. They often do this by creating display ads and managing paid search campaigns.<br><br>
Analysts usually investigate available data that is reporting on various PPC campaigns in order to assess their effectiveness and determine what could be improved. Often, they work in conjunction with other digital marketing professionals in order to improve the visibility of a product or service. <br><br>SEO<br>
Search Engine Optimisation is a rapidly growing field in digital marketing that requires various skills and attributes in order to drive a successful marketing campaign. In its most basic form, SEO aims to increase the visibility of a business, product or service website on Google and other leading search engines in order to help drive traffic to it more effectively. This is often done through creating informative content around the particular product or service.<br><br>
There are no formal qualifications to get involved in SEO, but marketing backgrounds are generally preferred, as they are with paid search analyst positions.</p>
<h2>More digital marketing professions examined</h2>
<p>Data analytics<br>
Data analytic positions are rapidly growing and are poised to become one of the leading digital marketing fields within the next decade. Like paid search analysis, data analytics involve reading through data and drawing conclusions regarding the effectiveness of a particular requirement, but there is no one set niche that those involved in data analytics work towards. Those involved in the field will also be required for harvesting raw data in order to complete their analysis work, which will require databasing and spreadsheet skills.<br><br>Social media <br>
Social media managers are required to manage social media accounts. Businesses with Facebook, Twitter and LinkedIn accounts often call on these users to interact with customers and act as a customer service representative where required. This platform is an ever-changing one, so managers will need to stay on top of the latest trends and developments in social media and become familiar with the most popular platforms as they rise and fall from mainstream attention.</p>