what is a marketing coordinator?
As a marketing coordinator, you coordinate cross-functional team efforts that support marketing initiatives. You assist the marketing team by organising logistics, researching vendors and processing invoices for marketing campaigns. Your role involves a lot of writing and researching. You assist with creating mailing lists and developing content to support product launches and social media campaigns. You also write original content for websites and print advertisements.
what does a marketing coordinator do?
The main role of a marketing coordinator is to ensure a consistent brand voice on all channels and marketing platforms. Hence, you need to develop content for social media pages and marketing materials that resonates with the brand image and reputation. Since you have your paws on active marketing campaigns, you need to contribute and support the marketing efforts with your digital marketing skills.
As a marketing coordinator, you ensure the marketing message resonates with consumers and the campaign message addresses their needs. Hence, you need exceptional copyediting skills and a penchant for words that appeal to customers. Your creativity is also important to separate your company's social media campaigns from the crowd. If you are creative, you can also think outside the box and develop ideas that capture and hold the audience's attention. Since you will be coordinating multiple activities in the department, you need basic project management skills to excel in the role.
Would working as a marketing coordinator suit your creativity and project management skills? Then read on to find out what competencies and qualifications you need to thrive in a marketing coordinator role.
average salary of a marketing coordinator
According to ONS, the average salary of a marketing coordinator is £25,420 per year. Entry-level marketing coordinators take home £23,000, while experienced workers earn £32,000 per year. Unlike other marketing employees who earn commissions, most employers don't offer commissions to marketing coordinators. However, they receive bonuses and other non-monetary benefits to increase their salary prospects.
what factors affect the salary of a marketing coordinator?
The company size and location influence the expected salary range. For instance, if you work in a large company, the marketing budget can be large enough to accommodate high salaries for marketing coordinators. Small companies usually have limited budgets and may not afford a higher salary. The location influences the compensation package due to the difference in living costs and demand for the role. Hence, if you work in urban centres, you get a higher salary than someone in the same position in a semi-urban area. When you work for a marketing consultancy, your salary depends on the marketing efforts you assist the clients with and the types of clients.
types of marketing coordinators
Some of the types of marketing coordinators include:
- content marketing coordinator: as a content marketing coordinator, you craft original content for the company. You write blog posts and other content for the company's website and social media pages. You also develop email lists and write content for email marketing campaigns.
- social media marketing coordinator: your job is to create a social media presence for the company using various campaigns and marketing ideas. For instance, you can organise contests and create content to attract attention to the social media pages.
- influencer marketing coordinator: as a marketing coordinator, you maintain a good relationship with the influencers marketing your company's products. You also give them the talking points and update them on new product launches and marketing campaigns.
- digital marketing coordinator: your job is to drive traffic to the company website and improve brand recognition through marketing campaigns. You also use search engine advertisement and optimisation to improve the website's visibility to online users.
working as a marketing coordinator
As a marketing coordinator, you improve your company's digital marketing efforts and offline campaigns by providing support and coordinating activities. Let's explore the duties, work schedules and career prospects in the role.
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marketing coordinator job description
Daily tasks of a marketing coordinator include:
- developing marketing strategies: as a marketing coordinator, you create short-term and long-term marketing strategies and advertising campaigns to improve brand awareness. You liaise with creative teams to coordinate, execute and supervise marketing activities.
- developing and monitoring company budgets: as a marketing coordinator, you supervise the execution of the marketing strategies. That means you develop the budgets and activities for the advertising campaigns. Your job is to track spending and coordinate all aspects of producing marketing campaigns like printing advertising materials and securing influencer support or social media ads.
- observing competitors' social media campaigns: as a marketing coordinator, you need to watch your competitor's social media campaigns and improve the current strategies to counter the competition. If your competition is gaining traffic, you need to find new strategies to draw attention to your website or social media pages.
- keeping up with marketing trends: marketing is dynamic, and you need to keep up with the changes to ensure your employer is getting maximum coverage. Hence, you must stay updated on new trends and research fresh marketing options. You also establish and foster strategic relationships to help you stay ahead of industry activities.
- reporting on the marketing outcomes: as a marketing coordinator, you measure the outcomes of each marketing activity. You need to ascertain the effectiveness of digital marketing or social media campaigns and present the results to the marketing managers. The reports on marketing outcomes assist in decision making and ensure the company optimises successful campaigns.
- attending team meetings: as a marketing coordinator, you are responsible for coordinating meetings with executive teams and marketing partners. The meetings are usually brainstorming sessions for developing marketing strategies and discussing marketing goals and targets. You also meet with influences and other marketing teams to discuss the results of a product launch or campaign.
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work environment
Marketing coordinators work in retail industries, marketing consultancy firms and financial services. As a marketing coordinator, your job is office-based, and you can expect to sit for long periods and frequent phone and email communication. You also use computers and printers to organise marketing activities. You should expect a project-based workday. That means you could work on a single aspect of the marketing campaign throughout the day before moving to other activities. Sometimes, you travel to meet vendors and oversee the preparation of marketing materials.
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who are your colleagues?
Whether you work as a marketing coordinator in the private or public sector, your colleagues include marketing assistants, brand manager position, marketing head, e-commerce managers, commercial agent roles, social media manager role, marketing executives and digital marketing managers. You are also likely to work alongside sales managers and marketing managers, as well as other coordinators or specialists that could include accountants, graphic designers and web designers.
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work schedule
Marketing coordinators work the traditional office hours from 9 to 5. A typical workweek should be 40 hours, but the work hours increase due to overtime when you have a deadline. Sometimes, you have to work weekends to meet tight targets. Most marketing coordinators work in full-time positions, but part-time positions are also available. You can work from home since you complete most of the duties online unless you have to meet with the marketing teams.
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job outlook
As a marketing coordinator, you can progress to a marketing manager or other managerial positions in the department. Alternatively, consider specialising in social media marketing or digital marketing. You can also become a product account manager or a content marketing manager. Technological advancements are shifting marketing activities online, and you need to familiarise yourself with using artificial intelligence to improve marketing efforts.
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advantages of finding a marketing coordinator job through randstad
Finding your marketing coordinator job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a marketing coordinator is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education and skills
Some of the educational qualifications of a marketing coordinator include:
- bachelor's degree: to become a marketing coordinator, you need an undergraduate degree in marketing, advertising, sales or psychology. You can also pursue a course in behavioural analysis, economics or statistics to join the role.
- work experience: while marketing coordinator is an entry-level position, you need knowledge in advertising or sales. You will receive on-the-job training before working, but having prior experience improves your prospects. You can gain experience through internships and job placements.
skills and competencies
Some of the skills of a marketing coordinator include:
- project management skills: as a marketing coordinator, you manage numerous projects simultaneously. Hence, you need good project management skills to help you plan and organise. You will complete your tasks on time and achieve your targets.
- communication skills: you need exceptional writing skills since you use words to attract attention online. Your content should stand out and carve out a niche in the market.
- creativity: as a marketing coordinator, you are in charge of designing marketing materials for various channels. Hence, creativity helps you find unique marketing angles for the products and exciting methods of attracting the audience's attention.
- analytical skills: as a marketing coordinator, you need analytical skills to go through the marketing data. Analysing data helps you launch successful campaigns based on consumer preferences and buying habits.
FAQs
FAQs about working as a marketing coordinator
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what is the role of a marketing coordinator?
A marketing coordinator ensures all marketing activities run smoothly by providing support to the marketing teams. You assist with the creation of campaign materials and logistics for product launches.
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what is required of a marketing coordinator?
A marketing coordinator is expected to execute marketing and advertising campaigns, analyse advertising strategies and organise promotional presentations. You also research the competitions and find ways to counter their campaigns.
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is marketing coordinator a good job?
Marketing coordinators are always in high demand since companies need to market their products. The compensation packages are also promising.
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what is the difference between a marketing communications specialist and a marketing coordinator?
A marketing communications specialist creates materials used in marketing campaigns. On the other hand, a marketing coordinator uses the marketing materials to implement the campaigns. They also write some of the content.
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do you need experience to be a marketing coordinator?
You need minimal work experience in sales or advertising. However, some companies hire graduates and train them.
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how do I apply for a marketing coordinator vacancy?
Applying for a marketing coordinator job is easy: create a Randstad profile and search our marketing job offers. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!
