what is a marketing executive?
When you are a marketing executive, your primary duty is to develop marketing strategies and campaigns to push products or services to consumers. Your profession is focused on driving sales, increasing revenue and building brand visibility for your company. Hence, your work covers a range of duties, from public relations and organising events to market research and product development.
As a marketing executive, you usually work for one employer and organise their promotional events and marketing campaigns. Marketing executives in consultancy companies handle various marketing campaigns for different organisations.
Marketing executive can be a junior-level or senior-level position depending on the size of the business. For instance, in small and medium-sized businesses, a marketing executive works at a high rank and closer to the senior management to advise on the best marketing strategies. However, a marketing executive takes on an entry-level role in large companies and works closely with junior marketing assistants and coordinators.
Regardless of the position in a company, all marketing executives perform similar duties and can work in diverse industries. Common industries that employ marketing executives include finance, retail and media.
Would working as a marketing executive suit your passion for interacting with new people? Do you feel the urge to prove that you can be successful in marketing? Then read on to find out what competencies and qualifications you need to thrive in a marketing executive role.
marketing executive jobsaverage salary of a marketing executive
According to the National Careers Service, the average salary for a marketing executive at an entry-level position is £20,000 annually, while experienced professionals earn up to £35,000 a year. The basic wages often depend on the company size and your educational qualifications. As you gain more expertise, your wages will reflect the value you bring to the organisation.
Aside from basic salary, marketing executives also enjoy bonuses for successful campaigns and multiple benefits. Some employers pay for overtime and add commissions for new clients you bring to the company.
how to increase your salary as a marketing executive
The wages and salaries of marketing executives mainly depend on your qualifications and experience. At entry-level, you have minimal transferable skills, and it will take time for you to accomplish notable achievements. On the other hand, experienced marketing executives understand the market and how to ensure success. Therefore, their compensation package reflects what they bring to the table.
Company size also affects your salary potential. For instance, start-ups have limited budgets and funds to spend, while large companies have unlimited resources. Besides, large companies pay more due to the complexity and demanding nature of the work. Urban locations also have attractive salaries compared to smaller towns.
types of marketing executives
Marketing executives often wear many hats, from market research to digital marketing and public relations. Instead of juggling all these roles, you can specialise in specific areas, including:
- market research analyst: as a marketing executive focused on market research, you will assist your employer in targeted marketing. Your job is to research the market using sales trends, consumer behaviour and competitors to develop marketing strategies.
- digital marketing analyst: marketing executives focus on digital marketing through search engine optimisation and pay per click advertising. You also revamp the social media outreach of your employer through adverts and campaigns to increase visibility.
- international marketing executive: most marketing executives focus on one company and selling to the local market. International marketing executives often work for multinational companies to streamline marketing campaigns in various countries.
working as a marketing executive
As a marketing executive, you focus on creating strategies that will distinguish your employer's products from other goods in the market. To achieve this, you should break down your tasks to achieve your objectives. Read on to find out what a marketing executive role entails.
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duties and responsibilities
Marketing executives in every company have specific tasks, but the typical duties include:
- developing marketing strategies: when you are a marketing executive, your role is to help to improve strategies based on organisational objectives. You will liaise with key stakeholders to ensure your marketing efforts resonate with the brand image and increase the company's visibility. You monitor competitor activity and find loopholes to exploit for better lead generation.
- overseeing marketing campaigns: after executing the marketing strategies, it is your job to keep track of advertisements on TVs and billboards. You need to double-check the adverts' content and ensure all marketing materials are reaching the target audience. Marketing executives also review marketing analytics to determine the performance of campaigns.
- conducting market research: if the initial marketing efforts produce unfavourable results, it is your responsibility to determine why the targets were not met. You can perform market research and reclassify your target audience according to demographics and preferences. From the analytics, it is easy to identify market drivers and target them in your campaign.
- digital marketing: as a marketing executive you improve online marketing strategies by increasing the visibility of social media accounts by working with social media managers and content writers. You review the analytics of the website and social media accounts and identify ways to improve their performance.
- updating the customer relationship management (CRM) software: you need to update the CRM system regularly if you manage various customers. With CRM, you can keep track of your potential customers and guide them through the purchase process.
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work environment
As a marketing executive, you can work in public, private or not for profit organisations. Some companies hire an in-house marketing executive based in the company offices. If you get a job in a marketing agency, your workplace is varied since you provide services to multiple external clients.
Marketing executives often work from an office at the company's premises or a client's place of work. While you will accomplish most of your tasks from your desks, sometimes you have to host events or attend marketing campaigns. The job also involves travelling when you need to meet suppliers or clients, and overseas travel is rare unless you work with a multinational company.
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work schedule
Your work schedule as a marketing executive is 9 to 5, although you may occasionally work extra hours. When you have a big project, your workdays will extend to evenings and weekends. Sometimes, you also have to attend marketing events in the evenings or organise a campaign over the weekend.
Most marketing executive positions are full-time, covering between 37 and 39 hours a week. However, a number of employers offer flexible work plans with part-time jobs and opportunities to work from home.
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job outlook
Becoming a marketing executive jumpstarts your career in marketing and may lead to a managerial position. Marketing executives can branch out to various job roles in marketing or maintain a general role. With additional training and experience, a marketing executive progresses to a marketing manager or marketing director. Instead of maintaining a general marketing position, you can specialise in various areas and become a digital marketing analyst, market research analyst or a head of communications as public relations officer.
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advantages of finding a marketing executive job through randstad
Finding your marketing executive job through Randstad provides essential benefits such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a marketing executive is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
education & skills
To kick-start your marketing executive career, it is important to have the following entry qualifications and training:
- college and degree programmes: employers usually recruit higher national diploma (HND) or degree graduates in psychology, marketing, business management and advertising. You need 2 to 3 A levels for a degree, while for a higher national diploma and foundation degree, 1 or 2 A levels will get you into college. When you finish, you can join a graduate position in marketing.
- apprenticeship: if you don't have a degree or HND, you can still become a marketing executive through apprenticeship. To qualify for a marketing assistant advanced apprenticeship, you need 5 GCSEs at Grades 9 to 4, while a higher or degree apprenticeship requires 4 or 5 GCSEs at Grades 9 to 4 with an A level.
- certification: certification from the Chartered Institute of Marketing will boost your job prospects. Besides, joining the membership introduces you to industry contacts who can build your career.
- work experience: at an entry-level position, you only need an internship, but it can help your application if you have prior work experience in retail, sales or public relations. Volunteering opportunities that require you to promote or be part of a campaign also show that you are proactive and enthusiastic about the job.
skills and competencies
Some of the skills you need as a marketing executive include:
- communication skills: since marketing is a form of communication, you need to be an expert in communicating through various channels. Aside from talking to clients, you need communication skills to develop social media posts, write adverts and compose scripts.
- interpersonal skills: as a marketing executive, your role will be the marketing head on a team of marketing assistants. It is essential to interact well with your team members to ensure information sharing and appreciation of everyone's contribution to the team.
- people skills: it is your job to ensure every potential customer you interact with is happy. Hence, you should understand customers' needs and the best approaches to use in your marketing campaigns.
- creativity: developing interactive campaign advertisements and sales copies requires creativity. You find exciting ways to introduce a product to the market and make it relatable to the target audience.
- analytical skills: before launching a campaign, it is important to analyse results from market research. Your analytical skills will help you draw accurate conclusions and determine the best course of action.
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analytical skills
As a marketing executive, you will research and conduct a feasibility study on the market before introducing any products or services. You will also perform an analysis of the current marketing strategies and make decisions based on the results from various metrics. You need analytical skills to make the correct conclusions from the available data. The skills will also help you identify consumer preferences, determine the viability of the marketing strategies and keep up with marketing trends.
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interpersonal and communication skills
Most marketing roles involve working with a team, and you should have interpersonal skills to interact and work well with others. You should have conflict-resolution and listening skills to maintain a working relationship with your team members. Communication is also crucial in relating with various people and selling your company's products.
FAQs
FAQs about working as a marketing executive.
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is marketing executive a good position?
Working as a marketing executive is an exciting and rewarding career. Aside from the attractive salary, you will have multiple job prospects for career growth.
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what are the requirements of a marketing executive?
To qualify for a marketing executive position, you need a degree in marketing, business or psychology. A higher national diploma in marketing can also land you a job.
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how long does it take to become a marketing executive?
If you are doing a marketing or psychology degree in a university, you will take four years to complete. Before becoming a marketing executive, you need to complete a few months of internship.
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where do marketing executives work?
Marketing executives work in various industries, including retail, media and production. Some also work in marketing agencies and consultancy companies.
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is marketing well paid?
Experienced marketing executives earn an average salary of £35,000 a year. Besides, they receive bonuses for successful marketing campaigns.
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how do I apply for a marketing executive vacancy?
Applying for a marketing executive job is easy: create a randstad profile and search our job offers for vacancies in your area. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here!
