what is a media sales advisor?

As a media sales advisor, you represent your company to potential clients and perform various customer service tasks. You sell and market advertising spaces to clients or companies to help them increase revenue. You also contribute strategically to the sales teams by providing guidance and ways to improve sales and marketing campaigns.

Media sales advisors are company representatives who interact with customers to build relationships and close sales. As a media sales advisor, you are the first person a customer communicates with when they are interested in advertising spaces for products or services. A media sales advisor requires extensive knowledge of the product offerings. You should know how your potential clients perform against competitors and suggest advertising solutions to boost their revenue. You usually engage with clients digitally through social media or face-to-face.

As a media sales advisor, you assist clients in completing sales by negotiating contracts and determining prices. You maintain and update the client database when you add new clients. You also ensure customer satisfaction by handling any customer complaints that arise. You notify clients of price changes, discounts and company policies of advertisements.

Would working as a media sales advisor suit your sociable skills? Then read on to find out what competencies and qualifications you need to thrive in a media sales advisor role.

media sales advisor jobs
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average media sales advisor salary

According to ONS, a media sales advisor takes home a median salary of £24,000 per year. In an entry-level role, a media sales advisor in the UK starts with a salary of £20,927 annually. With experience and additional skills, your earnings increase to £56,250 yearly. The compensation package of media sales advisors may be higher or lower based on individual company policies. Some companies have performance-based perks for sales personnel, including commissions and bonuses.

how to increase your salary as a media sales advisor

The compensation package of a media sales advisor depends on their work experience and qualifications. When you have academic qualifications, you are likely to earn more due to the added knowledge and expertise in the role. Your work experience also boosts your earning prospects. With experience, you can close high-value deals and attract more clients. That is why experienced media sales advisors have performance-based bonuses and commissions.

The company size also influences your earnings as a media sales advisor. When you work for a small media company, you are likely to earn less since you work on advertisements with limited budgets. Working with large companies with unlimited resources increases your compensation prospects.
 

female and male having a conversation
female and male having a conversation
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types of media sales advisors

The types of media sales advisors depend on the adverts they market, including:

  • print media sales advisors: as a media sales advisor, you market advertising spaces in local newspapers, magazines and other print media. Your job is to persuade clients to utilise the advertising space to increase their publicity. Some print media sales advisors also provide coverage in online content pages to improve online visibility for their clients.
  • audio-visual media sales advisors: as a media sales advisor, you promote advertising spaces available on TV stations and radio programmes. You provide the major selling points and encourage clients to utilise your advertising solutions.
  • digital media sales advisors: as a media sales advisor, you promote advertising slots available in the digital space. You find clients looking to advertise their products on prominent social media pages with huge followings. Aside from social media, you also find clients for other online content creation sites.
     
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working as a media sales advisor

Working as a media sales advisor gives way to many career growth opportunities. If you are interested in the role, check out the duties and responsibilities of media sales advisors.

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education and skills

You don’t require educational qualifications to become a media sales advisor. However, it helps to have the following qualifications:

  • education: complete a degree course in communication, sales and marketing to become a media sales advisor. The courses give you basic knowledge of marketing and sales techniques that help you close sales.
  • gain experience: you require experience in sales to become a successful media sales advisor. Find internship opportunities after completing your degree or entry-level sales jobs to help you learn the ropes.

media sales advisor skills and competencies

Some of the qualities of a media sales advisor include the following:

  • communication skills: as a media sales advisor, you require exceptional communication skills to communicate with clients and explain the service offerings. Aside from explaining the products to clients, you also require active listening skills to understand customer questions and answer appropriately. Phone etiquette is important for media sales advisors who contact clients by phone.
  • relationship management skills: as a media sales advisor, you build and maintain relationships with your clients. You rely on your sociable skills to interact with clients face-to-face and develop lasting relationships to increase chances of repeat sales.
  • confidence and resilience: as a media sales advisor, you require confidence and presentation skills to explain the benefits of an advertising solution effectively. Your confidence and passion persuade clients to try your products. The ability to bounce back after rejection is also useful as a media sales advisor. You can move on to the next sales opportunity when one doesn't work out.
  • teamwork skills: as a media sales advisor, you collaborate with various teams in marketing and sales departments to achieve targets. Your teamwork skills help you delegate tasks and listen to other people's ideas on the best ways to handle a sales strategy.
colleagues working together
colleagues working together
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FAQs about working as a media sales advisor

Here, you will find the answers to the most frequently asked questions about the profession of a media sales advisor.

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